Pop-Princess Fatale: Lana Del Rey & the Art Deco, Los Angeles Style

J. Lucas II. a.k.a. Aesthetarchon


In 2016 James Franco released a small poetry book, Straight James/Gay James, dedicated to Lana Del Rey. The work’s ostensive homosexual theme is illustrated in the cover art: “Lana” is tattooed on his forehead; the image of her face trails down his neck. He stares into a mirror, gazing at himself, allowing his other-self(“Gay James,” perhaps), in turn, to gaze back at him, reflecting the duplicitous identity that ruptures the product— “James Franco.” He rather be Lana Del Rey, but qualifies this longing in an early stanza, “Not because I don’t enjoy my man/Body […/] but because I love yours.[1]” So he is left to lament the tragedy of having to wear a mask; one face, the surface of the mask itself, is “branded,” concealing the “naughty face,” and “A secret devil/Beneath/The slick surface/Of the Gucci smile.[2]” At night both merge in a singularity, “They are but/One: me.[3]” What strange phenomenon is at play that desires to split the actor’s persona? This love for Lana Del Rey, the pop-star, consumes him so completely, reducing the authentic to the sleepy shadows of private-midnight? The answer, I dare entertain, resides in a sinuous captivation of Lana’s two-fold aura. When she alludes to David Lynch’s Blue Velvet, for instance, we feel ourselves collapse into that smoky nightclub, hanging on every word the neo-noir singer electrifies. For the duration, I am the criminal mad-man “Frank,” infatuated and bewitched, while equally assuming the naïve, inquisitively pale, awe-struck role of “Jeffrey.[4]” The latter, an enticed school-boy, out of his element, and the other, a crazed addict, whose only distraction from nefarious cruelty is the antiquarian tune of the velvet singer. We might trace the origin of the fracture Franco speaks of in the dichotomy that is Lana, herself. The faces of Franco are, or so I conjecture, an aesthetic-response to the mid-century Los Angeles aura she embodies, coupled with a contemporary celebrity style, i.e., the art deco, beach-bikini princess. This is what draws us in. A juxtaposition of irregular qualities (e.g., we brush against this same feeling when we consider the psychological appeal of steampunk): we imagine a brunette singer who reads Proust with sexy tattoos—out of place, in a cool-blue, historiographic dream. We rhythm with the base while tuning in to her subtle references, e.g., Nabokov’s Lolita, post-modern filmmakers—all staged in a monochrome mish-mash reminiscent of Los Angeles in 1944. The grasping of both faces, simultaneously, produce an auratic emergence, and an alluring marriage of distinct horizons. The songs of the West-coast siren[5]break us apart on the California shore. There is no one identity to Lana or ourselves when we enter her contemporary noir-pop milieu.  For a small interval, we are taken to the past, but only as a slippery past-presence, summoned by our current-present. Neither can exist on its own. Neither is a hindrance to the other. One opens the other. This is a hermeneutic of iconography.  

End Notes


  • [1]Franco, James. Straight James/Gay James. New Jersey: Hansen Publishing Group, LLC, 2016. 
  • [2]Ibid. MASK, 14. 
  • [3]Ibid. 
  • [4]Frank: Denis Hopper; Jeffrey: Kyle MacLachlan 
  • [5]Ironically enough, “Sirens” is the name of one of her early, pre-chart albums.